OUR STORY
MIDRA is a premium jewellery brand founded by Asad Ullah Syed in 2019, originally starting in Karachi, Pakistan. In 2024, the brand expanded and moved its base to the UAE, marking a new chapter of global growth. Today, MIDRA operates with warehouses in Karachi, Dubai, and Arizona (USA), serving customers efficiently across the world.
As an online jewellery retailer trusted by customers in over 100 countries, MIDRA is known for creating pieces that go beyond style. Every design is thoughtfully crafted to represent self-belief, confidence, and individuality, empowering people to wear their story with pride.
OUR VISION
At MIDRA, we believe exceptional jewellery shouldn't come with excessive markups. Founded on the idea of combining timeless design, premium craftsmanship, and honest value, we create pieces that stand apart from the disposable trends of fast fashion.
Every MIDRA piece is carefully crafted to be worn every day and treasured for years. More than an accessory, it is a symbol of self-belief, confidence, and individuality. It reflects the mindset of those who know their worth, embrace their journey, and express themselves without saying a word.
Wear MIDRA with confidence because true style begins with believing in yourself.
OUR DESIGNS & MATERIALS
Real 18k Gold:
Our gold pieces are plated with a generous coating of Real 18k Gold, guaranteed to Never Lose its Shine.
316L Stainless Steel:
The Toughest Material in the game. The reason your MIDRA pieces will Never Tarnish, Rust, or Fade.
AAA-Grade Cubic Zirconia:
Indistinguishable from Real Diamonds to the eye, they catch the light from every angle.
Rhodium:
The final touch. An Indestructible Coating to Prevent your piece from Scratching or Tarnishing.